Thursday, October 13, 2005

Novel Use of Bluetooth in Advertising and Crime

Just read two piece of interesting news about Bluetooth:

1. Advertisers are beaming unwanted content to Bluetooth phones at a distance of 100 meters. (click here)
In a trial in London, advertising posters for rock band Coldplay's new album beamed multimedia promotion contents, including song clips from the album in this case, to phones with Bluetooth turned on within the region up to 100 meters.

2. Thieves are using Bluetooth phones to find Bluetooth-enabled laptops in parked cars, which they then steal. (click here)
Thieves in Cambridge scanned use their Bluetooth mobile phone to scan the presence of Bluetooth-enabled devices like laptops. These valuable electronic devices, being locked inside the cars, become their targets.

BTW, my phone's Bluetooth is turned off by default.


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